You’ve got more ambition than any “good mom” would admit to.

Sure, you want a successful business – but your goals go WAY beyond that.

You want to be there for your kids while they’re growing up – like duh – AND to make some pretty darn good money.

And you’d really rather NOT spend Sunday night editing Thrivecart lessons because apparently you’re the only human on earth who knows how to upload a PDF.

They told you you couldn’t have both. You’d have to sacrifice either your kids or your company.

I say they’re wrong.

Not ’cause I’ve discovered a way for you to clone yourself…. ‘Cause they sidetracked you into fixing the wrong issue.

Because no, it isn’t “just like this.”

You know how it goes – you start a business ‘cause you want freedom.

Then the business starts working, which is GREAT….

….Until suddenly you’ve got clients, contractors, launches, content, bookkeeping, sales calls, KPIs, a CRM, a VA who needs answers, an OBM who needs decisions, and kids who still need dinner. 

Not to mention (okay, we ARE mentioning) the school forms, groceries, sports, birthday parties, and the family calendar that still lives in your head because apparently Google Calendar wasn’t enough and someone needed to become the human version….

So you make it work. You’re good at making things work! (I mean, that’s how you GOT here.)

‘Till you notice that “I’m just in a busy season” became 3 years of busy seasons…. 

And the thing your ambition was always aiming for – launching your own mastermind, the memoir, the partnership, the next MRR marker – keeps waiting.

But I don’t think that’s the price of being an ambitious mom. And I DEFINITELY don’t think it’s the cost of building a successful business.

You can have a team. You can grow. You can make serious money. You can be deeply involved in your kids’ lives. 

Heck, you can have hobbies, actual hobbies, with absolutely no ROI required!

You can EVEN have enough margin that an unexpected sick kid doesn’t blow up the entire week. (Novel thought, right??)

The goal isn’t fewer goals on your plate – it’s less you have to handle.

I know – ’cause I wanted it all.

I wanted the business, the kids, the home-cooked meals, the client calls that left me buzzing so much my husband wondered if I’d had caffeine….

….The metrics, the launches, the strategy, the conversations in the car, the date nights….

I wasn’t interested in choosing which parts of myself I was allowed to keep to be a successful businesswoman.

Nor am I going to hand you my version of a “balanced life” and tell you to copy it. 

Maybe you want to spend Saturday afternoon reading Brandon Sanderson.
Maybe you want to spend it at your kid’s soccer tournament.
Maybe you want BOTH.

Maybe you’d happily outsource the birthday party so you can work on your next VIP day.
Maybe you’d happily outsource the VIP day so you can make the birthday cake yourself!

The point is that your business and your home should work wonderfully without you having to give ’em every last bit of yourself to keep everything running.

‘Cause you don’t have a productivity problem.

You KNOW how to get things done. (In fact, that’s part of the issue.)

You’ve launched things on too little sleep, answered client emails from the school pickup line, figured out the tech problem, made dinner, reviewed the numbers, got everyone where they needed to be on time (or close enough), and somehow still showed up for the podcast interview….

You DON’T need me to teach you how to work harder.

You need someone to look at the sheer SIZE of what you’re carrying and say: “Hang on. WHY on earth are you responsible for all this?!”

Because let’s take a random Thursday.

The kids were up sick last night. You’re running on four hours‘ sleep, but you’re still covering them because your husband is buried in his OWN work crisis.

You need to record some new creative for next quarter’s launch. Your VA has a question. The 13 new clients can’t get into Thrivecart because, naturally, tech has rebelled.

Your accountant has questions about last month’s P&L. There’s a parent meeting tonight you really ought to go to….

And somewhere in there, you’re supposed to write the sales page for the offer you’ve been trying to launch for the last three months.

So you sit down at your desk and think: “I just need to focus.”

Uh…. No.

You need to stop having 47 things that require you.

Because here’s what happens when you treat a responsibility problem like a productivity problem. 

You get better at managing the chaos, you get a prettier calendar, you get more efficient at answering the emails, you squeeze the sales page into Sunday afternoon, you hire a 2nd VA… 

….And go spend 45 minutes answering her questions about the thing you just delegated to her.

So you just become SUPER good at managing a work/life blend that was never meant to require this much shoving.

While the stuff still sitting on your goals list keeps getting bumped – you know, that new offer, or the new platform, maybe your workout, definitely the vacation…. 

Basically, everything you thought you’d have time for once the business was “working.”

Yeah. THAT.

That’s the problem I want to solve.

Because you can spend 6 more months getting uber efficient at doing all the wrong things… or we can deal with what’s ACTUALLY in your way.

‘Cause there’s a third job hiding in your life.

You’re CEO. You’re mom. And also… “COO of Everybody’s Life.”

You know who needs what, what’s in the pantry, which kid has practice, what the VA needs, which client is waiting, which contractor hasn’t been paid, that the sales page is still unfinished, what needs to happen next, what everyone forgot….

(Naturally, you remembered it FOR them.)

Because somehow, it all lives in your head. That’s a job.

In fact, it even comes with a title: Default Owner of Everything.

But… it’s not a job, actually – it’s a switch.

Which means it can be turned OFF. 

Maybe not every responsibility – but some of it? Most of it??

Heck yes.

Because you’re not bad at managing your life.

You’re already very GOOD at it.

(That’s how you got here in business.)

You figured things out, picked up the slack, remembered the thing nobody else remembered, handled the business problem, handled the kid problem, handled the household problem, made it all fit again….

Until “I can handle it” just became “I’m responsible for it.”

Which is where I come in.

So let’s take the whole thing apart.

You give me the full download. Not just the business, not just your calendar, not just your to-do list….

The whole thing. (Pour it all out. I’ll just grab myself another coffee.)

I want to know about your team, your projects, your admin, your chores, your family logistics….

….The things you’re remembering, the things you’re coordinating, the things you’ve been MEANING to delegate….

….The stuff you keep telling yourself you’ll get to NEXT week, plus whatever somehow became your problem because YOU’RE the capable one….

You know – the reward for being competent.

Basically, if it’s living in your brain and taking up space, I want to know about it.

Because when you’re inside the pile, it all looks like a sacred cow.

But it’s not.

Let’s figure out what actually deserves to stay.

Aka, we make a mess.

You’re going to dump your whole business on the table – the business you’re running now, the business you’ve been trying to make space for, and the people, projects, and responsibilities that still need you personally.

It’s basically a closet edit.

Just… for your business.

‘Cause that meeting probably mattered once. That review step probably protected quality. That KPI probably landed on you for a good reason….

Just like the 7 black cardigans hanging in your closet.

They’re not BAD, per se – they’ve just been using up hanger space for so long that you didn’t even realize you HAD that many.

I’ll ask: So… what ACTUALLY needs to happen? 

What can we just… STOP doing?
What can be made ridiculously simpler?
What can happen automatically? What can somebody else take off your hands?
What needs your brain, not your hands?
And what are you still doing because you’re really, really good at it?

(Because being good at something is a terrible reason to keep owning it.)

And then what I REALLY want to get to: What’s eating the exact brain space you need for the goals you actually WANT to be crushing??

Because I don’t care NEARLY as much about the 20-minute task as I do about the responsibilities that keep your brain half-occupied all day.

(Aka, the stuff that makes you sit down at your desk and sigh before you’ve even opened your laptop.)

Then we put it back together around the life you dreamed about.

We’re looking at your calendar, your responsibilities, your roles, who owns what, what your team actually handles…

….Not to mention the workflows that need to happen, the way you actually WANT to work, not to mention when you’re allowed to be OFF the clock.

This is the practical stuff that makes your new version of life actually WORK.

Because “do whatever you want lalala” without SOME structure is just… a very optimistic Tuesday.

And I don’t want to give you one magical Tuesday where everything works beautifully – I want your structure to survive an ordinary Tuesday.

A sick kid, a client emergency, a school meeting, a launch, a contractor question, someone asking you where their cleats are while you’re trying to remember what you were about to write….

That’s real life – so your Version 2 needs to work there, too.

Which is why I don’t start by hiring you another person.

You might need a VA. You might need an OBM. You might need a housekeeper. You might need childcare. You might need all four!

But I don’t want you hiring somebody just because you’re overwhelmed. 

‘Cause if you hand a VA a giant list of everything you’re doing and say, “Here. Take some of this,” you’ve delegated tasks….

But you haven’t fixed the problem.

Maybe the task shouldn’t exist.
Maybe it needs to happen once a month instead of three times a week.
Maybe someone ELSE should own the entire responsibility rather than 6 little pieces of it being passed around.
Maybe you’re still doing the part that requires the most brainpower while your VA does the easy bits.
Maybe you’ve built a support structure around a business you’ve already outgrown.

‘Cause the bottom line is…..

Delegating a bad system just creates a more expensive bad system.

So we clean it out FIRST.

THEN you can hire the right support to implement the plan – VA, OBM, housekeeper, assistant, childcare, whoever makes sense….

‘Cause NOW they’re stepping into a structure that’s actually built for what you’re going after.

See, I don’t stuff your life into a pre-fit mold – I help you figure out what still belongs in your life and business so you can get back to those almost-too-big-to-be-true goals.

That’s VERY different than throwing another person at an overloaded plate.

You hand me the mess – I hand you back Version 2.

You don’t get a prettier to-do list.
You don’t get a color-coded calendar and a gold star for trying harder.

I’m pulling a Marie Kondo….

….Except instead of sweaters, we’re sorting through meetings, responsibilities, projects, and all those things that just somehow became your job.

You don’t have to spend the next month trying to figure out what I just figured out for you – ’cause I’m not interested in handing you a beautifully organized week that looks great on paper and makes you want to cry by Thursday.

Nope – when life inevitably throws a sick contractor (or kid!) at you, you can look at the whole thing and know what absolutely does NOT need to become your problem again.

It’s KonMari for your business.

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Here’s your Business Cleanout roadmap:

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1. We see the whole thing.

You give me the full download of how business and home actually work right now: the responsibilities, the routines, the workload, the family stuff, the team, the unfinished projects, the things you’ve already tried. 

All of it.

Because I don’t want the cleaned-up version – I want the version you’re actually living. We’re solving the actual problem, not rearranging the symptoms.

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2. We clean it out.

Now we start questioning the pile.

What stays? What goes? What gets smaller? What moves? What gets handed to someone else? What needs a new owner? What doesn’t deserve to take up space anymore?

Some things will get delegated. Some things will get simplified. Some things will get deleted with extreme prejudice.

This is where we start giving your time back by the bucketload.

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3. We put the pieces back together.

Now we build the version that actually works for the home life and business ambitions you’ve got.

We’re looking at your calendar, your roles, your responsibilities, your workflows, your team, your working rhythms, where your best attention goes, and even more importantly, what you’re allowed to ignore.

The goal is simple: your business shouldn’t need you touching everything to keep it moving.

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4. We make Version 2 work in real life.

You start implementing right away. And then, ’cause apparently life didn’t get the memo, reality hits….

The schedule doesn’t work. The SOP needs adjusting. Something you thought you’d eliminated sneaks back onto the calendar wearing a fake mustache.

So we look again. We troubleshoot. We adjust. And make another pass.

Because I’m not trying to manufacture one miraculous Tuesday where you’ve got your color-coded calendar, your smoothie, and absolutely nothing unexpected happens – I’m helping you build a business that almost self-declutters instead of one that immediately fills up every team seat or Google drive.

You don’t need to figure out Version 2.0 by yourself.

Once you start getting rid of things, bumps are gonna happen. (That’s what happens when you finally change your life.)

So you get 30 days of follow-up support while you put your new setup into practice.

You can come back and say: “Okay… this is SO much better. But now I’m noticing….” Which is EXACTLY what I hoped would happen.

‘Cause you can’t always see the little problems until you’ve actually LIVED with the solution.

Maybe one piece turns out to be perfect.
Maybe another makes you think, “Yeah… nope.”
Maybe something that looked completely reasonable on paper keeps finding its way back onto your plate.

That’s what we fix. That’s Version 2.

Not starting over, not pulling the whole thing apart again….

Just fixing the bit that looked great on paper and made you mutter “well, THAT didn’t work” three days later.

Then you keep going with a setup that still works when someone gets sick, a client needs you, and soccer starts at 5:30.

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Your Business Cleanout:

→$1,997

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You probably don’t need a Cleanout if…

You already know EXACTLY what the next version of your business looks like, and you’re actually building it.

Seriously. Close this page, finish building it out…. Then come tell me when it’s launched.

But if every quarter starts with, “Once this launch is over….” or “Once things calm down….” or “As soon as we get through this season….”

And somehow version 3.0 of your business is just waiting politely at the front desk….

Then it’s time for a proper business cleanout.

Because you’re capable. You’re ambitious. You’ve already PROVEN you can make this work.

You just don’t want it to have to work this hard.

I’ve been running this experiment on myself for years.

I started my business when my kid #5 was seven months old. I was homeschooling. I already HAD four other kids.

But I wanted the business. I wanted the work. I wanted the intellectual challenge. I wanted the money. I wanted the launches and the strategy and the metrics.

And I ALSO wanted the home life I’d already built.

Oh – and I wasn’t willing to throw one away to prove I was serious about the other.

So I figured out how to make them fit – with 3 hours of free time per day, mind you – and then I did it again when my kids hit high school.

I’ve changed things. I’ve gotten things wrong. I’ve found what looks good on paper and falls apart the second a kid gets sick.

And I’ve gotten very, very good at spotting the difference between: “Can’t get rid of this” and “This needs to be yours.”

‘Cause I’m not looking at your life thinking: How can we squeeze another hour out of Thursday?

I’m looking at it thinking:
Why are you doing that?
Why does this require your brain?
Why does that happen every week?
What happens if we stop?
And what would you actually do with the space if we got it back?

‘Cause I’m not attached to your current way of doing things. Also –

I’m not trying to free up your Friday so we can fill it with another growth strategy.

What I REALLY care about is whether your book gets written, your new program gets launched on time, your marketing keeps happening while you’re unplugged on vacation….

Whether you can go to your kid’s game without mentally running your business from the bleachers….

If you can take a sick day without your entire company fumbling the ball….

If you can have an open afternoon that doesn’t immediately become available inventory for your business….

If you can read 3 chapters on the couch without your brain opening 17 tabs about what you SHOULD be doing instead….

And if you can spend Thursday afternoon at the ice cream store with your son – without calculating how you’ll “make up the hours” tomorrow.

You’ve already made room for those things before.

This time, I want you to keep it.

Because you didn’t build a business ’cause you were secretly hoping for another 47-item to-do list. (At least, I sure didn’t….)

You started it ’cause you had something you wanted to DO with your life.

And the question is whether you’ve been giving yourself permission to build the version of it you really, truly want.

‘Cause there’s something you’ve been trying to get to for a long time now…. Another offer. Another partnership. Another chapter. Another version of you as the business owner….

And it’d be nice if it finally got a turn.

So if this page feels like it’s meeting you at exactly the right time – I’d pay attention to that feeling before I talked myself out of it.

What a Cleanout actually buys you:

You’re not paying me to organize your tasks.
You’re not paying me to color-code your calendar.
You’re not paying me to tell you to wake up earlier, or to delegate more.

You’re paying me to see what you can’t see from inside the pile. To step outside the life you’ve become incredibly good at managing and question the whole thing.

‘Cause you can buy another housekeeping service, you can hire another VA, you can bring in the OBM, you can spend $25,000 on the next mastermind….

But if you keep adding help to a pile you haven’t stopped to question, you’ve just paid a bunch of other people to help you keep that SAME mess moving.

(AKA, found another line item called “something super expensive.”)

Like in evenings that become work nights.
In family moments where you’re physically right there but mentally off in the company.
In business ideas that keep waiting because there isn’t enough brain left to build them.

‘Cause the most expensive investment ISN’T the one that doesn’t work….

It’s the one that DOES work – but still doesn’t give you your business back.

That’s why this is different. I’m not selling you another strategy to layer onto your giant-ass pile….

I’m looking at the pile ITSELF, without needing to defend any of it, and asking the hard questions.

Why? Why you? Why this often? Why this way? Why now? Does it need to exist? Does it need to be yours? What’s it taking away from?

That’s the part nobody can do for you with another productivity app.

The deliverable isn’t a cleaner calendar – it’s a WHOLE lot less for you to carry. 

Not sure if this is what you need?

“Okay, but I have no idea what you’d find if you looked at MY business….”

DM me. Tell me what’s going on.

You can send me a paragraph, a voice note, or the world’s least organized explanation of why you’re losing your mind. I’ll talk it through with you.

We’ll figure out whether a Cleanout makes sense, what I’d be looking at, and whether I’m actually the person who can help.

No weird sales call, no 47-question application…. Just you and me figuring out what’s going on.

Want me to take a look? DM me CLEANOUT and we’ll start there.

One last thing…

FAQs