I wanted it ALL.

The business.
The intellectual challenge. The money. The launches. The strategy. The metrics. The satisfaction of solving a hard problem and thinking, yep, I figured that out.
And I wanted the kids.
The home-cooked meals. The conversations in the car. The kids running around the house. Date nights. Family vacations. Time to work out. Time to read.
I wasn’t willing to pick.
So I started a business when my fifth kid was seven months old, while homeschooling and already raising four other kids, and thought: Yep. Let’s do this.
I’d already built my life around three hours of free time a day (yes, even with five kids), and after a while, I got bored.
So I did it to business, too.

Because I like figuring things out.
I like strategy, courses, intensives, and metrics. I like a good problem, and I particularly like seeing something that’s not working and thinking, okay, what do we change?
And over the years, I’ve learned a wee bit about making a bunch of moving parts work together.
Because you can make the launches work.
You can make the kids’ schedules work.
You can make the vacation-with-the-laptop work.
You can make “I’ll just catch up after the kids go to bed” work.
And sure, you can build a team, hire a VA, get a cleaner, set up the project management system, create the workflows, and get the support you need….
You can make ALL of it work.
‘Til you look up and realize: Wait. Why am I doing all this??
Why are you still chasing client assets, answering every message, checking the work your contractor just finished, and making all the little decisions that keep the business moving?
Why does managing the help feel like another job, and why is the work that actually scales your business getting squeezed into the edges of your day?
Because there’s a point where another app, another hire, or another Trello board isn’t going to fix it.

The way everything is organized around you has to change.
I’ve built things that worked splendidly on paper and fell apart the second real life happened.
I’ve had to change schedules when my kids got older, rethink roles when our family needed something different, and let go of things I was perfectly capable of doing.
I’ve also gotten very good at asking two questions that sound similar but lead to VERY different answers:
Is this important?
Yeah, maybe…. But does that mean it needs to be mine?
Because being capable of doing something doesn’t mean you should still be doing it.

Oh, and btw, having a team doesn’t automatically mean you’ve delegated. You’ve usually just created a whole NEW collection of things to manage.
This is where my ears perk up.
I want to know where your time is actually going, which tasks need your brain, your expertise, your decisions and your personal attention, and which ones have just become yours ‘cause that’s how they’ve always been done.
I want to know why your calendar is full when your business still has room to grow, and whether the way you’re operating actually works with how you’re uniquely designed to work.
Because forcing yourself into another rigid system isn’t going to fix the problem….
The goal is to remove you as the business bottleneck.
So you can serve your clients well, build the things you’re excited to build, make more money without automatically adding more hours, and take on the next opportunity instead of turning it away because there’s nowhere to put it.
And also…
Have the coffee. Read the book. Go to the soccer game. Take the vacation without the laptop. Make the birthday cake if you want to. Have a Tuesday that doesn’t require everything you’ve got.
You wanted it all – I still do.
And I don’t think that’s unreasonable.
I work with established business-owning moms who’ve already built something successful, but whose current way of operating is making the next level harder than it needs to be.
Together, we look at the calendar, the tasks, the team, the household workflow, and the way you’re uniquely designed to operate, then figure out what needs to change.
Because you don’t need another strategy to grow your business- you just need to stop spending so much of your energy keeping the current version running.
If you’re looking at your calendar thinking, I’ve got a successful business. I’ve got help. So why does there still seem to be too much for one person to handle? I’d love to help you figure out what’s going on.
Start with the What’s on Your Plate? quiz. Find out which CEO Mom personality is driving your current operational patterns, and where your capacity is getting eaten up.