Today I want to get really real with you about why you need to take business rest cycles.
Because too often we think (and act!) like hustling in every spare second (and then some!) is the ONLY thing that’s going to take us to 6-figure months. Or years.
Heck, even 5k months may sound good at this point to you!
But in reality, hustling till you make it isn’t sustainable for us moms. Not to mention it’s totally losing sight of the whole “steady progress towards a goal” mentality that’s served us so well in other areas of life.
Look. Did you go to college with the idea that if you pulled all-nighters, you could graduate in 6 months instead of 4 years?
Uh, no.
College takes a finite amount of worked, but a rather defined amount of it – spaced out over four years. (And really, not so much spaced out as filled up across four years. That’s how long it takes to complete that many classes, that much homework!)
So why are you treating your online business the same way?
You had to learn a bunch of new marketing principles. You had to learn how to write for online. You had to learn how to show up on social media, take pictures or make pretty graphics, nail down exactly what it is you want to do for people, AND show up on video to boot!
That’s quite a lot, and you’re still not done. You’re still working on putting the puzzle pieces together for a record-breaking launch, a five-figure revenue month, or even just your first coaching client package. Nailing down those rates and services.
It’s a long haul here, not a sprint – not if you want to stay in business longer than 3 years, that is! And I’m betting you do.
So you’ve got to let go of this notion that there’s a finite amount of work involved, a certain set of actions you need to take, and the faster you do them, the sooner you’ll get to your 6-figure reward.
It doesn’t work that way.
Slow and steady wins the day.
And this means I want you to drop the guilt if you’re in the new baby season, or your kids are really needing a lot of input from you in the “learning how to read” phase or as they’re getting toward the teenage years.
You need to be able to say, “I’m taking a break now. We’re taking a family vacation, and I’m NOT going to be working straight up till the hour I leave and jumping in the moment we’re back. That’s not what true freedom for a summer break looks like.”
And if you’re feeling burnt out – unmotivated – exhausted – then just let yourself rest. Recuperate. Dive back into your hobbies.
It’s okay to take a month off now and then, in the big scheme of things.
When you’re planning to be in business for a decade or more, taking an “I’m not motivated” vacation for 3 weeks is really no big deal in the long run.
