You’ve built this thriving business – but it’s your second hustle that’s REALLY got you lit up.
- There’s a course churning around in your brain that would be the PERFECT intro offer for this market segment….
- You know exactly what you’d market to this new B2B niche (right down to the branding colors)….
- And its product suite and scaling plan are all mapped out in Google docs.
But you haven’t hit publish on a story for your new handle yet. Or uploaded your first series of episodes. (They’re still waiting in your Google drive.)
Because you feel like you can’t take any hours away from the clients, content, and marketing you’re ALREADY putting out – for your first business.
Yeah, it’s a well-oiled machine – but you’re honestly afraid of what’ll happen if you step back, hand off some of those content SOPs, and give yourself the white space to take action on your NEXT dream.
When this happens, you haven’t shifted your IDENTITY to the “two venture entrepreneur” yet.
And until you do, you’re going to keep shorting this new business of the hours it’d take to get it up and running.
It’ll remain a pipe dream.
Despite ALL your marketing knowledge, the leg-up you have on EVERY other startup in this niche (called “already making money”), plus your already-created action plan that’s just waiting for you to move.
Leaving you still mystified at how this hugely successful business can feel like chains – and why, despite every prep-and-planning advantage, you just don’t seem to be moving the needle on your passion project startup.
(Even though it’s the ONLY thing that makes you want to fire up the laptop these days.)
Screeech! Time for a rut buster.
You need to give your 2nd hustle a try – if only for the weekend – to see how it feels to be all in on this new niche. (Seriously – give yourself a whole Saturday, bang out some offer suite outlines and messaging angles, and get this ball rolling!)
‘Cause one of my clients was living this reality every single day, but she didn’t even believe it was a fixable problem.
(She thought she was just having a months-long bout of “grass is greener” syndrome!)
She was literally turning AWAY clients in her first business – she was THAT booked up. Wasn’t that the very DEFINITION of entrepreneurship success?!
Yet why was she so drained? Wrung out? Dare I say it… bored stiff?
Look. ANY day you don’t feel excited to get up and go to work (on your business) – and you realize it’s been MONTHS that you’ve felt this way – something BIG is off.
You’ve been drifting off course for months, and now you’re going to need a HUGE recalibration.
(The type that comes with a lot of identity work, maybe a side of journaling, before you can turn the page to your next chapter, mindset-block-free.)
So how do you escape these “too successful to quit” feelings when your first business becomes a job? A 9-5 trap? A “pay the bills” rut?
I’ll tell you how: you bite the bullet, admit that your feelings aren’t going away, and do something about them.
You SCHEDULE in the time for this 2nd business on your calendar – because you KNOW that you can get it off the ground in just a few months IF you lay out that time (and hold yourself to it.
Which is why, in my “free up 20 hours a week” program, I build the exact right schedule for you – customized to YOUR “running 2 businesses” needs – not hand you a template and say “off you go.”
It doesn’t work that way.
You need someone who personalizes every single part of your to-do list, team hand-off, and CEO calendar to YOU.
That’s the only way you’re going to feel confidence in your business number 2 launch plan.
‘Cause it’s tough to feel like you’re not successful – not satisfied with each day’s work – like you’re not at peace within your own business.
So let’s personalize time management to YOU – housefull of kids, in-progress habits, new startups, and all.
DM me when you’re ready to stop putting up with “too busy to start something new” as a mompreneur.
