You’re caught in the “just right” decision-making spiral again.
- I need to work on delegating and communicating more with my integrator.
- Wait, don’t I need to get my client processes and SOPs fully updated?
- On second thought, what’s up with my clients lately? I better do some content that speaks to where they’re at and reframes it.
- Should I re-check all the messaging in my onboarding process, to make sure I’m calling in the most empowered version of my client?
You get the picture…. There are so MANY possible fixes, and the marketing world is out there telling you you need to do all of ‘em!
(Ads, team, hiring, SOPs, onboarding, content, positioning, outreach, list building….)
How in the world are you supposed to know what to pick??
I’ll give you a hint – cut straight through the “too many options” fog and find YOUR right-now version of clarity when you do THIS….
Just pick whichever option sounds good to you. Seriously.
- You feel a pull toward ads? Then do that one.
- You’d rather work on your onboarding process? Great, start there!
- You’re excited at the thought of a list-building challenge? Start throwing one together!
See, you don’t have to angst over the “right” next step when you could just cut the fluff (and think time!) and run with your gut feeling.
That intuitive hit of “oh, THIS might be fun to work on.”
It’s always going to be something your business needs you to do anyway, so why take the fun out of it and get all “9-step-strategize-y” about what needs your attention next to hit your Q1 marketing goals?
This is why I don’t hit you over the head with 9-step plans and quarterly goal-setting SOPs when you book my time-back services.
‘Cause I want YOU to walk away with the confidence that everything your business needed from you this quarter got done – and I KNOW that the only way THAT happens is through mindset.
When you’ve had someone walking you through what your intuition says goes next, why you don’t want to do it, and what’s at the bottom of that.
And when you view decision-making THIS way, it’s almost TOO easy.
You always know which one you’d prefer, when your coach asks you if you’d rather launch quarterly or set up an evergreen funnel.
There’s no more just wasting time talking yourself into the “right” option (based on what you think your coach wants you to choose).
‘Cause all the time, you already knew inside yourself.
You’re the funnels gal.
Or an ads person.
Or the organic content marketing queen.
So it’s time to give yourself permission to BE that.
Not second-guess each and every “ooh, that sounds fun” focus for next quarter (because it might not be what Cathy Heller would do next)….
(Newsflash: you’re not her.)
‘Cause honestly? It’s not actually that hard to decide when you take the guilt out of it.
You just need to realize, bone deep, that you’re ALLOWED to take the guilt out of it, then go make the “fun” decision.
Because your business isn’t going to fall apart if you take the “light me up” route, not the strategic one.
Believe me, I’ve done it the hard way as a recovering strategy-only gal – I used to think I had to make ALL the pretty plans, go hard on them (whether they fit my family season or NOT), and NEVER switch things up as far as my priorities for the quarter – because that would be admitting defeat.
And I wasn’t a quitter.
But now? I HAPPILY ask myself what next quarter’s big rocks are – and do it on an emotional basis – instead of relying merely on the strategic one.
(I’m an emotional authority in Human Design, so that’s why it’s okay for ME.)
And if the answer is funnels, I do funnels – I don’t worry about ads or copywriting.
If the answer is copywriting, I ignore my funnel, ‘cause it’s going to be good enough.
And that way I’m always working on something that lights me up (PLUS is strategic) in my business.
So, right now, what decision are you circling in your business?
Could be the team question, could be your content strategy, could be whether or not it’s time to run ads.
Don’t care. Whatever it is, ask yourself: what do *I* really want to do here? Which option sounds better to ME?
Now go put that one in your Clickup task list – and DON’T let yourself back out of it due to “being a responsible CEO.”
‘Cause I think it’s time for you to get the right answers (both for the kid side of your life AND your “what’s next” project list).
DM me when you’re ready for the how.
