As strange as it sounds, you have to declutter your CEO to-do list – which can actually be a lot harder than you think. Why?
Because you’re so used to this rat race of “do more, do more, do more, do the next thing,” that you’re not used to evaluating each and every item on your to-do list, to see if it should even be there!
And when you start doing that for your business? Things change.
Lots of things change.
Here’s what one of my clients just learned about this.
I walked her through which tasks on her business plate were just shoulds – you know, the kind that won’t make any lasting difference.
You probably have a lot of them – here’s a few.
- Change all website colors to match my latest Instagram templates (because they’re so much cuter).
- Change this one word in every place my program title appears – ‘cause that’s what will for sure make it so much more appealing to my women.
- Change the wording on my contact page one more time, trying to convey just the right blend of welcome and authority in my phrases.
These aren’t the tasks that are going to make you money. These aren’t launch emails, pre-launch podcasts, affiliate swipe materials, or even course-or-product development.
They’re just nice-to-do’s.
And you know what the right answer is for nice-to-do’s? We move them off your to-do list, right now (even if you have a hard time deleting them), at least into another document. Another area. Something titled “ideas for future” or “maybe things.”
That’s what we do with whatever isn’t absolutely crucial to moving the needle in your business right now.
Because all those nice to do’s? Aren’t essential.
Which means you’re actually wasting your time every time you spend a minute on them.
So today, take a look at your task list. (Or write it all down, what’s been churning in your head, so you can get it out on paper!) Cross out each and every item that’s not really a “do now” priority. (You know; your gut is right on target.)
Then either delete those cross-out’s permanently, or if you’re worried about saving your ideas, put them all in another place. Where you won’t look at them every day (or week or month).
This space is just for your must-do list.
And what’s left? Those are your do-now priorities.
See what happens when you build your weekly CEO to-do list off *that*.
