You’re working on the mastermind slides.
Then remember the text from your sister.
Answer a client email.
Check what time grocery pickup is.
Come back to the slides… and spend five minutes trying to remember your VERY compelling point on slide 14.
And that’s pretty much how the rest of the day goes.
A little mastermind. A little client. A little grocery pickup. Back to the mastermind.
Wait. What was slide 14 again?!
Integrators are the first to volunteer for this one.
The mastermind slides, client call, grocery pickup, and missing water bottle are all using the same brain.
That’s actually one of the five results on a short quiz I created. If you don’t know your archetype yet, you can find it at yourunbusylife.com/quiz.
And then the client call ends – except now you’re thinking about the content idea that came up during it.
You answer an email – and remember something you need to do after grocery pickup.
Then you’re standing in the store trying to remember whether you need milk AND what that client said at 10am.
Nothing really ends – it just wanders into whatever you’re doing next.
And this is where I think we underestimate the cost.
Because you’re technically doing one thing…. But your brain is still finishing three others.
By 3 o’clock, part of you is still at the client call. Another part is at grocery pickup. Another part is trying to remember why you opened that tab.
And somehow you’re ALSO expected to know where everybody’s water bottle is. Very reasonable staffing arrangement. 😉
Which is how you can technically work on the mastermind slides all afternoon… without ever getting your full copywriter brain in the same room with them.
The moms who seem calmer aren’t necessarily managing fewer responsibilities – the client call just ends when Zoom does.
Grocery pickup doesn’t need to hear about it.
And slide 14 finally gets to make its VERY compelling point.
