
Have you ever caught yourself thinking: “It’ll be easier once things settle down?”
After summer. After the launch. Once the kids are back in school. Once soccer ends. Once this project FINALLY gets off your calendar….
And to be fair, sometimes that’s true – so you move the podcast project to September. Tell yourself you’ll work on the new offer after the launch. Figure you’ll have more time once everybody is back in school. (Seems reasonable.)
And eventually, the launch DOES end. The kids DO go back to school. Something FINALLY comes off your calendar….
This is it. The easier season – for approximately 12 minutes.
Then soccer starts. The school needs volunteers. Somebody schedules a dentist appointment at 2pm….
And suddenly the podcast project you were going to finish after summer is starting to look suspiciously similar to the podcast project you were going to finish BEFORE summer.
Different calendar, different responsibilities… same feeling.
And that’s the part that’s easy to miss.
Because the season really DID change. Your launch ended. The kids went back to school. Your calendar looks completely different.
But somehow you’re still moving the podcast. Still pushing the offer to next month. Still waiting for a week when everybody apparently agrees not to need anything.
And when those are the exact projects you’ve been counting on to grow your business…. “after things settle down” gets pretty expensive.
Architects will spot this pattern eventually – summer ended, the launch ended…. and somehow the podcast is STILL waiting for life to settle down.
That’s actually one of the five results on a short quiz I created. If you don’t know your archetype yet, you can find it at yourunbusylife.com/quiz.
What’s interesting is that the moms whose weeks feel steadier aren’t necessarily living calmer lives.
Their kids still need things. Plans still change. Something unexpected still shows up. The dishwasher continues its lifelong commitment to being full. Some mysteries remain unsolved.
But they’re no longer waiting for soccer to end, the launch to finish, AND the school calendar to cooperate before the work they care about gets a turn.
Because at some point, “after this” starts needing increasingly creative definitions of “this.”
After summer. After soccer. After the holidays. After whatever January is doing.
Meanwhile, that podcast project has now experienced 3 seasons and would probably like an update. 😉
At some point, “after this” is going to need a new plan.


