Look, I don’t care what schedule you want.
I only care about how much YOU want it.
So if you’re a massage therapist, and you’d like 25 hours of client work per week, plus 5 hours of admin, and that’s your idea of a great practice?
Then that’s what you need to set up – who cares what hours your competition is setting, or how many hours on social media they’re spending, or whether or not they’ve got a site presence.
Your sole job is to focus on what YOU want from this venture.
- Is it the ability to pick up sick kids from school at the drop of a hat?
- To set a different schedule every day, for maximum client flexibility?
- To see how fast your TikTok account can grow on only 4 videos a week?
Then you need to drive EVERY single calendar decision around that.
- Ignore how many hours the typical wellness provider works. (How many client hours can YOUR energy sustain?)
- Quit consulting VA agencies for how much admin work they think you should be doing. (How much do YOU have bandwidth for? Anything beyond that, and you’re hiring.)
- Don’t look at pricing packages from 50-hours-a-week practices. (What number do YOU need to hit to make enough profit monthly?)
Put the blinders on. Get laser focused.
- You don’t need to build the “biggest in town” client list.
- You don’t need to scale your revenue to a half million a year.
- You don’t need to create a 100,000+ Instagram following.
So why are you listening to that “growth at all costs” scaling advice?
You don’t even WANT Russell Brunson’s version of business, let alone Alex Hermozi’s!
(Can you even IMAGINE what that would be like with kids in tow?!)
Like, you don’t even WANT to know how many versions my calendar availability’s gone through.
Don’t want to know.
I kept trying to tweak it for the coaches who said I needed to book 20 calls a week – then deleted spots to make room for batching content (need that camera on ME, not the client!) – then added back in sales call spots (not free calls) – then realized I totally forgot about the client DELIVERY slots, and put all those back in!
There are TOO many ways you can get tripped up in all the “you need to do it THIS way” strategy advice out there.
My suggestion?
Just make room for what makes SENSE in your schedule.
- I don’t need a reels recording spot – I don’t even own a smartphone.
- I don’t need a sales calls spot – with 5 kids around, blocking off hours of my day ain’t gonna work. (The DM strategy, THAT I can handle.)
- I DO need pod batching spots – but those aren’t camera-light dependent. (So they can go anywhere.)
The point is, HEAVILY filter that marketing advice you’re getting – ESPECIALLY if it’s feeling heavy.
Which is precisely why, in my “take 20 hours back per week” program, I’m leaning on the MINDSET piece in this.
Because if part of your business strategy feels heavy – I’m sorry, I don’t care if it’s the lynchpin of some work/life balance setup.
You aren’t going to want to do it. And avoiding it just sends you careening back to hustle zone.
So when I’M creating your time blocks for you, I’m going to work on your mindset alongside the color-coded calendar blocks – because THAT’S when you’ll truly hit that “love every piece of my life” ceiling as a work-from-home mom.
Meaning you need to unsubscribe, right now, from every digital marketing guru who ISN’T speaking to the small business owning mom.
I.e., the woman who’s just as concerned about LIFE balance as she is about her ACCOUNT balance.
(How much of your feed disappears when you apply THAT filter?)
Then, I want you to try an experiment: see if your “average” sized business ambitions all of a sudden feel just right, after all….
….Now that you’re not listening to the 8- or 9-figure marketing gurus.
I.e., right-size your advice, and you’ll right-size your contentment, your schedule, AND your client results.
And I think it’s time for you to escape the never-ending cycle of “there goes my lunch break” meetings, “turn around by Friday” projects, & “hang on I’m almost done” answers to your kids.
Deal? Deal.
So DM me when you’re ready to confidently tackle your trimmed-down to-do list.
