It’s easy to become completely focused on the next thing.
The next client. The next launch. The next income goal. That next milestone you’ve been working toward – you know the one.
The one that’s DEFINITELY going to make everything feel easier… once you get there.
And to be fair, it makes sense. If you’ve been working toward something for months, of COURSE you’re paying attention to it.
You check the numbers. Think about them while you’re making dinner. Wonder whether today moved the needle. Refresh things that absolutely did not need refreshing.
(Maybe twice – maybe seven times. No judgment here.)
The funny thing is that after a while, the FUTURE version of your business starts taking up more space than the one you’re actually standing in.
And that’s usually when the useful stuff gets harder to see. Not because it disappears – because it rarely arrives looking important.
A client asks a question you’ve never thought about that way before. Someone replies to an email you sent 3 weeks ago. A piece of content gets a response that surprises you. One of your offers starts getting attention from a direction you weren’t expecting.
Little things – easy to overlook. Easy to dismiss. Which would be fine… if those little things didn’t keep turning out to be the important part.
And if you’re a Curator, you’ll probably recognize this feeling pretty quickly. You can usually tell when one thing starts taking up so much room that everything else gets pushed toward the edges.
(That’s actually one of the five results you can get on a short quiz I recently created. If you don’t know your result yet, you can find it at yourunbusylife.com/quiz)
What’s interesting is that the moms whose businesses tend to feel steadier aren’t usually less ambitious.
They still have goals – they still care about growth – they still want the next client. They’re just noticing what’s happening right NOW at the same time.
Because growth doesn’t only happen WHEN you hit the milestone. A lot of it happens BEFORE you get there.
In the middle of ordinary Tuesdays. While you’re answering a client email. Recording a podcast. Making lunch. Trying to remember why you walked into the laundry room.
The clues are usually already there…. The annoying part is that they rarely show up with a giant flashing arrow over them.
Because if all your attention is on the scoreboard, you can end up missing half the game.
