The fastest way for your biz to feel easy – no matter what your revenue and conversion rates and actual clients are doing – is to show up for all of it in a non-draining way, every single day.
‘Cause think about it.
If you had no emotional charge about your to-do list – no mental pressure to cram-cram and hurry it all in – how hard would those team problems be now?
How much brain space would you spend on the webinar not converting?
How much overthinking would you allow yourself on those not-right-fit-but-still-under-contract clients?
It’d turn into a solvable problem, right?
I just need to figure out the answer to this, and I know there is one, so all I have to do is find it. Or find the next right thing to try.
And then this problem will be solved. I don’t have to stress over it – I just have to meet it.
Way different, right, than “oh my gosh I’ve got 20 zillion things to do today, the dog won’t stop barking, my kid is getting sick, and now you tell me I need to rework my entire webinar presentation?!”
Like, that’s worlds away.
She doesn’t have the brain space to deal with any of this that’s going wrong for her.
She has zero margin in her day – not even to do a little breathwork or an EFT to handle her up-and-down emotions.
She’s got to run, and keep on running, or the whole thing is going to fall apart.
Now let’s take you. You’ve got conversion issues, too – and something you’ve been needing to speak to your VA about – and a tough conversation with your husband about how much he’s been letting the kids slide on their weekend chores while you’re out.
You don’t want to deal with any of those things, either. But you have to – and more importantly, you have the time to.
You’ve already gotten out this week’s content (and the next week).
You’ve already put out the client things for today.
You’ve already looked at the P&L, or made the appointment with your accountant, or gotten all of the reports so you could self-do it (and even chosen the day).
It’s not your problem anymore – it’s down to a thing on your to-do list.
Which means you have the margin to say, well, in today’s work block I’m going to schedule a meeting with my VA. Tell her about that thing that I’ve been noticing when she uploads my emails and misses a link. Really go through this with her in a non-judgmental, this has to change kind of way.
Yep, I can handle that. I’m not making anyone late for doing that. ‘Cause I’ve got time.
And then, yeah, sure, tonight after supper I can probably mention to my husband that the kids need to be doing their chores while I’m out fetching groceries, not waiting till I get back and then talking him into letting them go on their family fun day trip despite not being “done” to have the memories.
(Kids are great at guilting you when they don’t want to do work, aren’t they.)
And I’m going to say, they’ve got to hold up their end of the bargain as well. We said that if you get your work done, and we do too, ‘cause we’re the grownups, then we all get to go to the museum or the rides or the park or whatever.
And we haven’t been living up to that. We’ve been letting that slide, and teaching them that they can get away with saying they “ran out of time” when they chose not to do that.
And that’s a terrible lesson to leave them with in real life. So we’re not going to do that anymore.
Now, do you have any concerns about that, or are you right on board? And you can spend another 10 or 30 or 70 minutes dealing with that with him, because you didn’t have anything else you had to do tonight. And you had the emotional reserves to do it – ‘cause you weren’t run dry.
Oh, but what about the conversion issues after your VA? You had to make space to handle that one, too, didn’t you?
Well, not make space, not exactly. You had space, and you used it on some conversion rate brainstorming.
You started running through that checklist:
Did something about the market change since the last time I ran this challenge?
Do people need to hear some more objection-busting content now about AI and what have you ‘cause this is the age we’re living in?
Did I even get as many audience questions as usual, or is my engagement down across the board?
What avenues could I try to up that?
Has my challenge topic been messaged appropriately for the current climate?
Do I need to maybe update that and change a few assets around it?
What about my follow-up and reach-out pool – do I need to add in a different touchpoint, and what might it be?
And you had time to do all this strategizing. To collect your thoughts, feel into a few different directions, then set down the rest in a “next thing to bring to my coach” notes app.
But see, you just totally took down that emotional charge of “ahhhhh my webinar isn’t converting my business is going to fail now what?????” and brought it down to: “okay, I have a problem, but maybe it’s not as big as it looks. Let’s see where it starts, and what I can do – what’s in my power to choose – to affect this.”
And then you did that! Or rather, you started adding those changes to your to-do list – because of course, you weren’t going to run overtime today trying to throw together a whole new webinar presentation or touchpoint method.
You know that your brain for today is done, or is going to be right after you check for client messages one more time and clear ‘em, so this stuff needs to be tomorrow’s work. Or next week’s.
There’s a space on your calendar, and it’s going to get done. Didn’t even have to be today – it’s not like you’re running that same challenge tomorrow, after all. Next quarter is more like it.
But do you see how much less emotional regulation work you have to do when all you’ve got is the time piece settled?
All those problems are still there – and some pretty tough ones, or emotionally draining ones, too – but you had the daily margin to handle them. Without needing a before-and-after breathwork session, and then an integration with your coach to handle whatever just came up, and then you could take action for your business. That’s not the way this works.
You set up your schedule in such a way that more to-do’s dropping on your plate didn’t trigger you – that’s the whole point! ‘Cause there’s always going to be another thing.
An unhappy client.
An underperforming team member.
Something going wrong with family.
Another conversion rate that’s not where you like it.
Something off about your thumbnails compared to last year.
That’s business! But you are going to have the daily and mental space to take care of it – to be that problem solver for yourself and the market – ‘cause you aren’t rushing from one thing to the next without time for even a proper meal or to walk the dog, let alone your own workout.
You already got time for all that.
And so you move into your workday, let the chips fall where they may, schedule an extra journaling session tonight if you want to process things some more, but you don’t need need it.
You’re not just “barely holding on” and holding this together. You’re functioning – and doing it well. No matter what the market says.
You are showing up to work in one piece, ready to go, ready to deal with it, ready to handle whatever the data’s getting ready to throw at you.
It’s handled. And it’s always going to stay handled, ‘cause you have enough margin to bump off to-do’s if you should for some reason get sick.
Or need to onboard a bazillion new clients (our favorite “new problem” to have).
Or have family in town and need to do a bunch of things with them.
Whatever – the point is, you didn’t feel pressured to handle it – you simply had time to do it.
‘Cause we aren’t new to business by this point. You aren’t scared to handle things with team and webinars and redoing assets and all that.
You’re good at the business thing! It’s the “not enough time to handle the next fire” and “3 different things needing you at once” and “brain can’t hold enough space to properly deal with you and you when 3 sets of notifications are going off at the same time” that’s the real issue – not your chops as a business owner.
Never your chops as a business owner. ‘Cause you’re not held back by that.
You can solve problems all day if they’ll let you – if they came one at a time to you and waited nicely till the next one was finished. That’d be great.
But it’s the real life timing of it all, the “rush rush, next one’s here” and “but I just finished with that – can I get a breather?? Guess no coffee for me again” type of thing that’s sucking the juice out of your brain batteries.
It never really was those business problems in the first place. You’re way too competent to have that be what’s holding you back.
So Lord, would You come alongside us in this. Would You show us every place we haven’t been leaning on You, and would You show us exactly what steps to take to hand that back over. Because we don’t wanna do this alone, God. It stresses us out to handle this on our own – but we’ve been trying to! ‘Cause that’s what the world says. They don’t have anyone to help them – so they’ve been telling us that we can’t, either. That we have to shoulder this whole thing on our own. But we don’t, Lord, ‘cause that’s what Your Word tells us. Show us the practical difference that’s going to make day to day. Show us exactly what kind of spacing and margin and time for the Holy Spirit to drop in we need in our business day. Show us precisely what kind of team tone or parenting angle or conversion touchpoint we need, ‘cause this is all for Your glory. All in service of Your kingdom. That’s why we’re here doing this. That’s why we’re in business in the first place. And it’s in Your Name and for Your sake we pray, amen.
