Is there something in your email funnel, or on your website, or in your client welcome packet, that actually shouldn’t be there? That’s adding additional steps for both you and your clients?
I don’t care if you set up your welcome packet for weddings exactly the way Jenna Kutcher says to, or have your digital course introduction all ready to go following Amy Porterfield’s exact template.
You need to take off the template blinders for a moment, and see if you’re actually making a bunch of annoying work for yourself by not streamlining & customizing this process to YOU.
Here’s a recent example from one of my clients.
She mostly takes in-person-based referrals, but she’s got an appointment form on her website, too. But this form told potential clients to call her (while she’s busy with real clients!) to see when she could book them in! It was causing a lot of stress in her day, because it’s not her job to play receptionist.
So here’s what we did: we deleted that form completely from her website. Now, her “book an appointment” page sends you to the front desk support to make an appointment, or ask for details about her services. Done.
No more worrying about whether that missed call was from a potential client, or from spam; whether all those voicemails need to be listened to right this minute; whether she’s losing money she could have had if she’d only answered her phone every time it buzzed. (What an unbusy way to live! To her credit, she’d refused to do that.)
In other words, see if something you’re doing in your business is actually complicating life for you (even if it was supposed to be this great marketing funnel or productivity tip).
Maybe it’s personally approving all applications for your mastermind and making you worry that your response time isn’t fast enough.
Maybe it’s responding back personally to each wedding inquiry with a personalized message for their special date, to help the bonding process.
Personalization is good – customer support is good – but not at the expense of your sanity. Okay?
Only give what you can sustainably afford to deliver.
Because it’s what its effect on your life is, not what the gurus say, that matters.
